Opening the world map, in Africa, one can easily find Lagos in the Gulf of Guinea. Lagos is Nigeria’s former capital and the largest port city in the southwest end of the border. It is composed of six islands and the mainland of the Ogun River estuary with the area of 74 square kilometers. The main island Lagos Island is the city center, which is equipped with different modern architecture, like a large playground, international airports, international telecommunications building, the National Arts Theatre, showing a thriving scene. 26-storey “independent building” is like a tall monument towering into the sky. On Independence Day every year, dressed in costumes, people of all nationalities gathered in Nigeria in front of the “Independence Building” square to sing and dance, celebrating, celebrating the independence bloodshed battles.
It is fine all the year round Lagos with windswept coastal lakes, which is not hot though it is near the equator. The dancing palm trees and swaying coconut trees, as well as green water, fish and gulls moving about——the scenery of rivers and lakes makes this city known as the Venice of Africa. Beautiful and comfortable life makes everyone fanciful and fascinated.
Lagos is also the country’s largest industrial and commercial center of Nigeria with a number of small, medium and large industries, among which is Viju Industries Limited Company. Founded in 2004 and headquartered in Lagos, the company was a large-scale food and beverage production enterprise invested by Chinese. Currently the company has two production bases and a large industrial park covering an area of 1,200 acres with its main product of milk-based products sold every day in the major cities of Nigeria and neighboring countries.
As raw material, milk or dairy products are fermented or unfermented and processed into milk-based drinks which are also common nutritional drinks with their unique flavor in the soft drink industry. In recent years, Nigerian milk-based beverage market has developed very rapidly with a promising situation. Many beverage manufacturers have introduced new milk drinks to meet the needs of consumers, presenting booming production and sales in milk-based drinks market.
Viju Industries Limited Company is the first milk-based beverage production company in Nigeria. Prior to this fact, Nigerian beverage market was only filled with bottled water, carbonated soft drinks and juice drinks. Shortly after placing Viju milk-based drinks on the market, the product quickly swept the country to become a star product and a well-known household name. Although competitors swarmed to emulate the product, Viju Industries Limited Company maintained leader position in milk-based beverage industry, relying on fashionable product packaging, fresh and smooth taste, rich and comprehensive nutrition.
Taking into account of its distribution network and the huge market potential in Nigeria, Viju Industries Limited Company started thinking about increasing the diversity of products to further promote the enterprise development. In 2009, the enterprise began investigating the global beverage suppliers, of which the Chinese liquid packaging industry leader – Newamstar. The first contact of two sides’ senior leadership was friendly. Only a short meeting left a deep impression on each other. Good start indicated half success. Over the next four years, Newamstar staff have been tracking and watching the beverage project with enthusiasm, delicate care and analysis. Although the company expressed concern o n whether China’s equipment could have the ability to reach high-speed production, the stable operation of Newamstar high speed blowing-filling-capping production line in Yunnan spring water and Coca-Cola OEM factories completely dispelled its doubts. The moment finally arrived. The strong whole plant experience, excellent product quality and good service of Newamstar has won the care of Viju Industries Limited Company, making it stand out of its competitors in the world and sign a 36,000BPH blowing-filling-capping production line with Viju for pure water production.
The cooperation between Newamstar and Viju Industries Limited Company is of great significance and far-reaching. A production line incorporates the Sino-African affection. This is not only the most sophisticated and cutting-edge liquid (beverage) packaging machinery manufacturing technology that Chinese equipment supplier could provide to Africa, but also the fastest and most valuable production power, which can promote economic development in Lagos and drive Nigerian economic boom. The Viju project left Newamstar an indelible development in foreign trade and set a benchmark model as a sample project for Nigerian and the West African market.
Good equipment makes good quality and good popularity. In the future, Newamstar will continue to maintain close cooperation with Viju Industries Limited Company for a win-win situation toward the vast land of Africa.
About Newamstar Packaging Machinery Co., Ltd.
China high-end liquid(beverage) packaging machinery R&D and manufacturing base, is committed to build smart factories with turnkey solutions for liquid(beverage) companies.
Since its founding, Newamstar, under the concept of “Driving development through innovation and winning the market with quality”, has been providing global customers in the five fields of beverages, dairy , liquors, condiments and daily chemicals with complete sets of intelligent equipment and comprehensive solutions for water treatment, pre-distribution, blowing, filling, secondary packaging, handling robots, intelligent stereo warehouses, etc., realizing the dream of “Made in China, Made for World”. From the support of formulation process, the three-dimensional design of product bottle to the overall engineering layout of users’ factory, from the R&D and design of core equipment, the installation and commissioning of engineering project, to the multi-dimensional training of operators, it has served Coke, Danone, Nestle, Otsuka, Wahaha, Dali, C’estbon, Ganten, Nongfu Spring, COFCO, Haday, Luhua, Hengshun, Nice and other famous brands at home and abroad. It has more than 2200 production lines in more than 80 countries and regions around the world.
- Dairy Packaging
- Alcohol Packaging
- Beverage Packaging
- Condiment Packaging
- Daily Chemicals Packaging
- Production-and-Storage-Integrated Smart Factory
Adhering to the corporate mission of “Helping customers build an ideal factory,” Newamstar builds a service that “Surpasses customer expectations and exceeds industry standards” with quick response, professional technology, and considerate service attitude, and creates value for customers wholeheartedly.
With high-quality equipment, perfect service, and strong turn-key service capabilities, Newamstar helps customers achieve a high-efficiency operation of equipment and technical innovation and upgrade to join hands with customers for a win-win situation.